In 1938 Altero and his wife, Maria Franceschini, considering theirs and their children's future, decided to start a wine related business. It was the Fascist era far away from today's media and transportation, nevertheless family tales still resonates with memories of long journeys to Rome and other markets where Luigi (Paolo and Marco's father), still a child, learned the craft which shortly after became his and today his sons', whom are today managing directors.